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Why we can’t wait to see for ATI at Mascom Live Sessions

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The now celebrated Mascom Live Sessions are back for yet another season and one could safely argue that it’s only right that man of the moment ATI be BW’s choice act for welcoming back the summer in musical style, he will of course be alongside internationally acclaimed Sipho “HotStix” Mabuse who has expressed excitement about coming to the event. ATI just dropped a new album, a project which has been hot on the lips of many music enthusiasts over the last couple of weeks. His latest single is undoubtedly a strong contender for song of the year and with many hits under his belt from over the years it should come as no surprise that EBW Magazine is exited to witness this showcase which is set to take place on the 25th August.

It is no secret that ATI always puts on a show whenever he’s given the chance, and many a fan and enthusiast will tell you about his on stage antics being something to look forward to whenever he’s given the cahance

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Events

WhySo? Keeping youth culture way alive

WhySo? Keeping youth culture way alive

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The WhySo movement has been a significant force in youth culture innovation and enterprise for the past few years. Founded by BanT and his team, it has rapidly become a must-follow series of curated events, consistently setting new standards in entertainment and creativity. The recent warehouse edition was highly anticipated, with fans eagerly looking forward to it for months. The event did not disappoint, delivering an unforgettable experience that showcased the movement’s ability to captivate and inspire.

WhySo’s events are more than just gatherings; they are a celebration of youth culture, creativity, and community. Each event brings together a diverse crowd, fostering a sense of unity and excitement that is hard to match. The recent warehouse edition featured a lineup of talented artists, immersive experiences, and innovative concepts that left attendees in awe.

BanT and his team have proven their ability to not only understand but also shape the trends and interests of today’s youth. The WhySo movement is a testament to their vision and dedication, and it continues to grow in influence and reach.

Keep it moving, WhySo! To relive the magic, watch highlights and check out images from the event here.

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Events

Mpho Sebina and Naked Soul set to rock Gauteng, ZA this Saturday

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Gauteng, South Africa – February 2024 marks another thrilling chapter in the realm of music. We are thrilled to unveil our upcoming live performances in Gauteng, South Africa, slated for this February.

These live showcases will offer audiences an exclusive glimpse into unreleased material from Mpho Sebina’s highly anticipated body of work, ‘ALKEBULAN’, set to debut later this year. Additionally, we are honored to share the stage with esteemed artists who are revered as genuine custodians of music, hailing from both the Botswana and South African music scenes.

The inaugural Gauteng performance graced The Nirox Sculpture Park on February 18th, 2024, with an enchanting event titled “Concert of Love”. Nirox, a privately run not-for-profit foundation dedicated to the arts, served as the backdrop for this unforgettable evening. It’s worth noting that tickets for this event were already sold out, underscoring the anticipation surrounding this extraordinary showcase.

Our journey continues with an intimate live performance featuring Michael Kerupile II on keys, hosted at The Bertrand Café in Maboneng, one of the world’s most renowned creative districts. Secure your tickets for this captivating event via the following link: Ticket Link

The crescendo of our Gauteng tour culminates at The Native Rebels in Soweto, where we will debut our sound for the first time in this iconic township, known for its influential contributions to the evolution of music. Join us for this historic event by securing your tickets at: Ticket Link

We extend an invitation for interviews with Mpho Sebina ahead of these events and eagerly welcome all inquiries.

Join us as we unite in harmony, finding solace and healing through the power of music.

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Culture

The Day Club, WhySo & Friends, Piano Sunsets did it #AtTheSameDamnTime,

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In Botswana, we’ve witnessed an exciting surge in youth-targeted subculture events. One recent standout was the collaboration known as #AtTheSameDamnTime, where The Day Club, WhySo & Friends, and Piano Sunsets joined forces for a unique celebration of Botswana’s Independence.

The Day Club, masterminded by Architects of Groove, is a quarterly lifestyle event that draws people together to revel in good looks, great vibes, drinks, and infectious rhythms. Meanwhile, WhySo & Friends, curated by Ban T and The Why So group, has been thriving for its second or third year, notably launching during the Covid era. They cater to fans of various subcultures within youth entertainment, with a focus on hip-hop. On the other hand, Piano Sunsets, founded by Teddy and friends, hosts occasional events, including ones at Game City in Gaborone and the CBD’s Dikgosi monuments.

These three entities came together for a memorable event at Duma FM grounds, where they showcased their unique appeal to audiences seeking a fashionable lifestyle and top-notch music. What has intrigued us is how these youth culture platforms have cultivated distinctive followings, each craving a particular way of life, aesthetics, and quality tunes. Notably, they have attracted brand partnerships, with notable sponsors like Flying Fish, Jack Daniels, Visa, Tsatsi, KBL, Jagermeister, and more. This demonstrates that youth culture brands can not only survive but also evolve into sustainable ventures. Of course, maintaining the right formula and factors is crucial for their continued success.

This development is an exciting prospect, and we at EBW eagerly anticipate its impact on Botswana’s eventing space, a sector that has struggled to draw audiences, especially with local lineups. We’ll also be closely monitoring the partnerships that emerge, both individually by the three platforms and collectively. As outsiders, we consider this event a success, and we assume there will be another one next year. Kudos to the organizers; it seems like everyone had a blast, and we can’t wait for the next installment.

One of the highlights was Ban T & Veezo’s set which brought out Faded Gang for what was surely a fan favorite moment.

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Our challenge to brands in Botswana is this: “How can we actively engage in the interests of our target audience?” What opportunities exist to participate, integrate, and even collaborate to achieve more profound and meaningful brand reach?

#AtTheSameDamnTime exemplifies the collaborative power of youth entrepreneurs and creative professionals who own The Day Club (Architects of Groove), WhySo & Friends, and Piano Sunsets. It’s a testament to their vision and dedication to shaping Botswana’s vibrant cultural landscape.

SEE PHOTO HIGHLIGHTS HERE

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Music