Music
St Louis Lager brews perfect collaborations to #HypeTheHomegrown with Botswana creatives
In recent years, St. Louis Lager has emerged as a prominent supporter and promoter of local creative talent in Botswana. Embracing its role as a champion of indigenous artistic expression, the brand embarked on a transformative journey in 2023, evolving into a facilitator of collaborative endeavors within the local creative community through its innovative campaign, “Hype The Homegrown.”
“Hype The Homegrown” serves as both a rallying cry and a platform for the adulation and celebration of Botswana’s homegrown creative talent, championed not only by St. Louis Lager but also by the nation as a whole. At its core, the campaign embodies the spirit of collaboration, spotlighting dynamic partnerships that showcase the boundless creativity thriving within Botswana.
One such collaboration featured within the campaign is the electrifying partnership between the talented Han-C and the acclaimed songstress Priscilla K, whose combined efforts resulted in a captivating 6-song EP titled “The Journey.” This musical masterpiece, expertly mixed and mastered by the accomplished Botswana producer, Flex The Ninja, stands as a testament to the power of collaboration in amplifying local talent onto a global stage.
Meanwhile, the campaign also celebrates the creative synergy between BK Proctor and Fifi Wale, who merged their expertise in digital illustration and fashion design to produce an exclusive line of limited-edition merchandise. This unique collection, available through the St. Louis Lager Trade Promotions at select outlets, represents a fusion of artistic vision and craftsmanship, reflecting the rich tapestry of Botswana’s creative landscape.
“Hype The Homegrown” represents a continuation of St. Louis Lager’s longstanding commitment to fostering collaboration with local creatives. Beyond the showcased partnerships, the campaign promises an array of engaging content set to saturate social media platforms, captivating audiences and igniting a fervent enthusiasm for Botswana’s vibrant artistic community.
To stay updated and join the movement, interested individuals are encouraged to follow St. Louis Lager’s Facebook page or visit the website at stlouislager.co.bw. Additionally, the campaign can be followed through the hashtag #hypethehomegrown, inviting everyone to be a part of this inspiring celebration of Botswana’s homegrown talent.
Some songs flex, some songs motivate, and some hit that rare balance—a track that both lifts you up and keeps it real. Don Thugga’s “Tumelo Tshepo”? It’s that joint. A smooth, introspective cut that’s drenched in hustle mentality, it’s hope music—but without the corny aftertaste.
From the jump, Thugga laces the beat with grind talk, laying out the realities of chasing a dream, the work that goes into it, and the doubters who sit on the sidelines. But instead of getting caught in the noise, he stays locked in—hopeful, hungry, and locked into his purpose.
The weight of Dramaboi’s influence looms large here. You feel it. This isn’t just a name-drop; it’s a genuine nod to a mentor, a motivator, a believer in his craft. And then there’s the deeper personal layer—“Tshepo” isn’t just a concept, it’s his mother’s name. That’s the kind of detail that makes the record hit differently.
Production-wise, the song keeps it clean, no gimmicks, letting Don Thugga’s wordplay and presence carry the weight. It’s an easy listen, but not in a throwaway way—it sits with you, lingers in your mind after the beat fades.
Complex Verdict:
🔹 Vibes? ✅
🔹 Message? ✅
🔹 Replay value? ✅
🔥 Final Score: 7.3/10 – Authentic, heartfelt, and a must-add to your grind playlist. Don Thugga isn’t just talking the talk—he’s walking it. Stream “Tumelo Tshepo” now. 🎧
Some new music from Lord Rico and he’s pouring his heart out on this song. Take time to stream this and tap into what he’s saying, visualizer video included
Check out the latest summer-themed song from Hippy Bambino, featuring Quxncy, Lissie Rob, Chubbito, and Apollo D. This cool, 90s-inspired hip-hop track captures a laid-back vibe and celebrates having fun with music. It’s an exciting time for the Hippy Bambino brand as they expand beyond clothing and tap into the music scene. Stream it here.
