Music
St Louis Lager brews perfect collaborations to #HypeTheHomegrown with Botswana creatives

In recent years, St. Louis Lager has emerged as a prominent supporter and promoter of local creative talent in Botswana. Embracing its role as a champion of indigenous artistic expression, the brand embarked on a transformative journey in 2023, evolving into a facilitator of collaborative endeavors within the local creative community through its innovative campaign, “Hype The Homegrown.”
“Hype The Homegrown” serves as both a rallying cry and a platform for the adulation and celebration of Botswana’s homegrown creative talent, championed not only by St. Louis Lager but also by the nation as a whole. At its core, the campaign embodies the spirit of collaboration, spotlighting dynamic partnerships that showcase the boundless creativity thriving within Botswana.
One such collaboration featured within the campaign is the electrifying partnership between the talented Han-C and the acclaimed songstress Priscilla K, whose combined efforts resulted in a captivating 6-song EP titled “The Journey.” This musical masterpiece, expertly mixed and mastered by the accomplished Botswana producer, Flex The Ninja, stands as a testament to the power of collaboration in amplifying local talent onto a global stage.
Meanwhile, the campaign also celebrates the creative synergy between BK Proctor and Fifi Wale, who merged their expertise in digital illustration and fashion design to produce an exclusive line of limited-edition merchandise. This unique collection, available through the St. Louis Lager Trade Promotions at select outlets, represents a fusion of artistic vision and craftsmanship, reflecting the rich tapestry of Botswana’s creative landscape.
“Hype The Homegrown” represents a continuation of St. Louis Lager’s longstanding commitment to fostering collaboration with local creatives. Beyond the showcased partnerships, the campaign promises an array of engaging content set to saturate social media platforms, captivating audiences and igniting a fervent enthusiasm for Botswana’s vibrant artistic community.
To stay updated and join the movement, interested individuals are encouraged to follow St. Louis Lager’s Facebook page or visit the website at stlouislager.co.bw. Additionally, the campaign can be followed through the hashtag #hypethehomegrown, inviting everyone to be a part of this inspiring celebration of Botswana’s homegrown talent.
Music
Rashid Drops “What It This” Featuring Scar & Pongo

Hip-hop heads, get ready! Rashid is back with a brand-new track, “What It This,” a hard-hitting anthem tailor-made for lovers of old-school rap. Featuring the legendary Scar and the dynamic Pongo, with production by the skilled Bangu, this track delivers pure hip-hop energy with gritty beats, sharp lyricism, and undeniable authenticity.
Over Bangu’s signature boom-bap production, Rashid, Scar, and Pongo trade verses with effortless chemistry, dropping bars that pay homage to the golden era of hip-hop. “What It This” blends nostalgic vibes with a fresh sound, proving that real hip-hop is alive and thriving.
This track isn’t just music—it’s a statement. If you’re a fan of raw storytelling, hard-hitting beats, and lyricism that cuts deep, this is one release you can’t afford to miss.
🔊 Stream it now and feel the essence of real hip-hop! 🚀🎶
Music
Titose and Hanna Deliver an R&B masterpiece with “Frustrated” – A cry for clarity in love

In “Frustrated”, Titose and South African songstress Hanna craft a delicate yet emotionally potent ballad that captures the quiet chaos of loving someone indecisive. The track is reflective and anxious, built on minimalist R&B production that lets the vocals breathe—and ache.
Both artists deliver tender yet resolute performances, embodying a love that’s hanging by a thread. The lyrics are a plea for clarity, a call to action. “I’m ready to jump,” they seem to say, “but I can’t keep shrinking to fit into your uncertainty.” It’s a relatable tug-of-war: staying for love, but dying for a decision.
“Frustrated” doesn’t scream—it simmers. It’s for those late-night overthinks, when your heart wants answers, but your person keeps you on pause. A hauntingly beautiful collaboration that sits with you long after the music fades.
Music
AbTheActivist x Zeus Bring Heat on “Rugged-Raw”

“Rugged-Raw” is exactly what it sounds like—unfiltered, charged, and unapologetically hip-hop. On this collab, AbTheActivist and Zeus are in rare form, combining new-school energy with OG precision.
Ab opens the track with braggadocio and bite—talking his wins, taking aim, and holding his ground. The bars are sharp, direct, and chest-out confident, calling out peers and asserting position with zero hesitation. There’s no filler here—just straight jabs and flexes from a young rapper who knows exactly where he’s headed.
Then comes Zeus, stepping in like the seasoned heavyweight he is. It’s big bro energy, calm and calculated but lethal. He rides the beat with authority, delivering lines that land with experience and swagger. It’s the “I’ve seen it all, now watch me win again” type of verse that only a vet can pull off.
“Rugged-Raw” isn’t just a track—it’s a moment. A cross-generational power move that speaks to where hip-hop in Botswana has been, and where it’s going. This one’s for the heads, the spitters, and the culture.
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