News
Orange Botswana and Vee Mampeezy Strengthen Partnership
They say good things come in threes, and that certainly proves to be the case with the bevy of exciting news shared by Orange Botswana and Odirile “Vee Mampeezy” Sento tonight. The two brands partnered to celebrate, first and foremost, a renewed partnership in which the entertainment star, Vee, continues to serve as the brand ambassador for Orange Botswana in what is likely the most successful brand ambassadorship deal in recent years in Botswana. Secondly, Vee delighted fans with the announcement of his new album, aptly titled “Grace” after his beloved wife. And as if this was not already reason to celebrate, Orange Botswana and Vee brought further excitement in the form of the launch of the Orange Halona Smartphone.
The night of festivity, hosted at Gourmet Grill in the heart of the CBD, was graced by Minister of Nationality, Immigration and Gender Affairs, Honourable Dorcus Makgato, as well as representatives from Botswana Music Union (BOMU) and members of the media. The clear theme, apparent for all to see and indeed feel, was itself a tri-blend of great things: partnership, progress and Botswana talent. The harmony between two such successful brands made for a jovial night, celebrating the unwavering passion of what matters most to Batswana.
A testament to the power of Vee is the Orange Halona Smartphone, an affordable, 3G capable, mobile device. It boasts a 3.5inch LCD screen and 2-megapixel camera, yet is considerably lower priced compared to other similar products on the market. As the face of the Orange Halona, Vee encourages uptake of smartphones in today’s smart economy.
Said Vee: “Orange Botswana has always made me feel like a part of the family, and now, as we cement our second consecutive year of me as their brand ambassador, we also grow what we as two great Botswana brands can do together. This is an incredible night: extended partnership, new album, and the launch of the Halona. This is what matters most to me: working together and partnering for growth of local talent for Batswana!”
Orange Botswana continues to champion active support for local talent, also confirming on the night that the brand will now play a greater role in the Corporate Social Investment (CSI) efforts of the Vee Foundation, which focuses on developing young talent. Orange Botswana remains passionate about what matters most to Batswana.
Celebrated poet and musician iDLE is thrilled to announce the release of his latest single, “Soboka,” now available on all major streaming platforms.
The new single, “Soboka,” marks a powerful return for iDLE, showcasing his lyrical ability and unique storytelling. The song reflects iDLE’s artistic growth and renewed energy.
“I took a break from performing and releasing poetry, but my pen never rested,” said iDLE. “The ink flowed over many pages, telling countless stories. Now, after finding balance in all things art, I’m excited to share this journey with you all. ‘Soboka’ is just the beginning.”
Key Highlights:
Release Date: 01/07/2024
Streaming Platforms: Available on Spotify, Apple Music, Tidal, Amazon Music, and more.
Music Video: An official music video for “Soboka” will be released soon.
About iDLE: iDLE is a renowned poet from Kanye, Botswana, known for his captivating performances and thought-provoking poetry. iDLE has touched the hearts of many with his words and music. His hiatus allowed him to explore new artistic avenues, leading to the creation of “Soboka,” a testament to his enduring talent and passion for the arts.
Established in 2008, the Technical Device Fund Levy aims to foster the creation and production of literary and artistic works while supporting the enforcement of copyright and neighboring rights. This initiative has significantly contributed to the technological advancement of businesses, particularly SMEs, across various industries. In this article, we explore the achievements of the fund to date, the impact it has had on local businesses, and the monitoring tools employed by CIPA to ensure the effective use of the funding. Joining us for an insightful discussion is Ms. Keitseng Monyatsi from Copyright Administration at CIPA, who will provide an update on the latest developments and future plans for the fund.
Rati: Good afternoon, everyone. Today, we have a special update from the Companies and Intellectual Property Authority (CIPA) regarding the Levy Technical Device Fund. We are joined by Ms. Keitseng Monyatsi, who will shed some light on the latest developments. Thank you for being with us today.
Ms. Monyatsi: Thank you for having me.
Rati: Can you start by giving us an overview of the Levy Technical Device Fund and its primary objectives?
Ms. Monyatsi: Certainly. The Levy Technical Device Fund is an initiative by CIPA aimed at supporting the acquisition of technical devices that enhance the operations and capabilities of businesses, particularly SMEs (Small and Medium-sized Enterprises). The primary objective is to promote technological advancement and innovation within the business community, ensuring that local businesses remain competitive in an increasingly digital global market.
Rati: That sounds like a significant step forward. Can you tell us about the recent updates or changes to the fund?
Ms. Monyatsi: Absolutely. One of the key updates is the increase in the funding limit. Previously, businesses could apply for up to BWP 50,000 in support, but we have now raised this limit to BWP 100,000. This change is aimed at accommodating larger-scale projects and more advanced technological needs.
Rati: That’s a substantial increase. What has prompted this decision?
Ms. Monyatsi: We’ve seen a growing demand for more sophisticated technology among local businesses. As they scale up and face more complex challenges, the need for advanced devices and systems has become more apparent. The increase in funding is a response to these evolving needs, ensuring that businesses have the resources to invest in cutting-edge technology.
Rati: How can businesses apply for this fund, and what are the eligibility criteria?
Ms. Monyatsi: The application process is quite straightforward. Businesses need to submit a detailed proposal outlining their technological needs and how the fund will be used to address these needs. The proposal should include a budget breakdown and expected outcomes. As for eligibility, applicants must be registered with CIPA and demonstrate a clear need for the technical device in question. Priority is given to businesses that can show potential for significant impact and innovation.
Rati: Are there any success stories or examples of businesses that have benefited from the Levy Technical Device Fund?
Ms. Monyatsi: Yes, there are several success stories. For instance, a local agribusiness recently used the fund to purchase advanced irrigation systems, which significantly increased their yield and efficiency. Another example is a tech startup that acquired high-performance servers to support their growing client base, enabling them to scale their operations and offer better services.
Rati: It’s great to hear such positive outcomes. What are the future plans for the Levy Technical Device Fund?
Ms. Monyatsi: We plan to continue expanding the fund and exploring partnerships with other organizations to provide even more comprehensive support. Additionally, we are looking into offering training and advisory services to help businesses make the most of their technological investments.
Rati: Thank you for sharing these insights. Any final words for businesses considering applying for the fund?
Ms. Monyatsi: I would encourage all eligible businesses to take advantage of this opportunity. Investing in technology can be a game-changer, and the Levy Technical Device Fund is here to support you in making that leap. Don’t hesitate to reach out to CIPA for assistance with your application.
Rati: Thank you, Ms. Monyatsi, for this informative update. We look forward to seeing how the fund continues to benefit the business community.
Ms. Monyatsi: Thank you for having me. It’s been a pleasure.
The wait is almost over! Priscilla K, the versatile and high-potential artist, has just announced that her much-anticipated album is coming out soon. Fans have been eagerly asking for new music, and she’s finally delivering. This year alone, she dropped a joint project with superstar Han C and St Louis, adding to her collection of multiple hit records.
Priscilla K has been honing her craft and has collaborated with some of the best in the industry, including Chef Gustos and her long-time collaborator Dj Levels. Recently, she teamed up with Flex the Ninja on production, promising a fresh and exciting sound.
A few years ago, Priscilla K was part of an initiative by Red Bull Music and Tall Racks Records called Lift As You Rise. This initiative gave artists from around the continent the opportunity to submit their own 16 bars to tracks that already featured verses by renowned artists like Nasty C, Tellaman, Gemini Major, Rowlene, Lastee, and Zino D.
She’s also made significant strides across the border, collaborating with Sun El Musician, Karyendasoul, and many other top Deejays, further showcasing her versatility and talent.
We’re so ready to experience what this BW native is about to dish out
