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National Music Industry Summit brings Conversations Guiding Botswana’s Culture and Creative Industries (CCI) Sector Towards Commercialisation – Music Industry Pilot
The culture and creative industries (CCI) sector plays a significant role in driving economic growth and fostering cultural identity. Recognizing the potential of the music industry in Botswana, a symposium titled “Guiding Botswana’s CCI Sector Towards Commercialization – Music Industry Pilot” was held to provide valuable insights and strategies for artists and stakeholders to thrive in the industry. Organized by the Ministry of Youth, Gender, Sports, and Culture in collaboration with the European Union Delegation to Botswana, the symposium aimed to enhance the commercialization of Botswana’s music industry and empower local artists to succeed on both national and international platforms.
The symposium kicked off with opening remarks by Dean Molebatsi, a Policy Specialist in Arts and Culture from the Ministry of Youth, Gender, Sports, and Culture. Molebatsi highlighted the importance of the CCI sector and its potential to drive economic development and foster cultural diversity in Botswana.
Clément Boutillier from the European Union Delegation to Botswana introduced the project, emphasizing the significance of collaboration between Botswana and the European Union in promoting the growth of the CCI sector.
Assistant Minister Hon. Honest Buti Billy from the Ministry of Youth, Gender, Sports, and Culture delivered a keynote address, highlighting the government’s commitment to supporting the music industry and creating an enabling environment for artists to thrive.
Shombi Ellis, CEO of the National Arts Council Botswana, outlined the objectives of the project and the symposium, which aimed to provide a comprehensive understanding of the music industry and equip artists with the necessary skills and knowledge to navigate its complexities.
The first topic of discussion focused on understanding the music industry. Key aspects such as the music industry value chain, the role of key actors like producers, studios, and management, and the involvement of organizations like COSBOTS, NACB, and MYSC were explored. The panel discussion, moderated by Zuziwe Mavuma, featured industry experts including Benza (MD, Vth Season – Music Label), Sivu Mfenyana (Label Manager, Sony), Zenzele Hirschfeld (Zenzele Promotions), and Suffocate (Roc Lefatshe Records, Brand Slice, Khawa Visuals & Studio Africa). The panelists discussed refining talent through education and skills development, funding avenues for capacity development, barriers to entry, and strategies to increase competitiveness in the industry.
The second topic focused on copyright and ownership, covering areas such as music publishing, intellectual property, and national and international perspectives. The panel discussion, moderated by Akhutleleng Kekaletswe, included experts such as Bongani Mdakane (Director, Mdakane Attorneys Inc.), Karabo Senna (GM: Licensing, SAMRO), Damien Bigot (Expertise France), Patrick Matlapeng (COSBOTS), and Bathusi Lesolobe (Palm Consult (PTY) LTD). The panelists shed light on the importance of copyright protection, licensing, and the legal aspects of the music industry.
Contractual agreements took center stage in the third topic, with discussions on key laws in the music industry and the licensing of artist music. Eddie Mhingo moderated the panel discussion, which included Bongani Mdakane, Wendy Bekker (MD of Ditto Music – Music Aggregator and Label), and Mr. Chilume. The panelists provided insights into the legal aspects of the music industry, including contractual agreements and licensing processes.
Monetizing music through various channels was the focus of the fourth topic. The panel discussion, moderated by Zuziwe Mavuma, featured industry experts including Benza, Thabo (MD, Mino Music), Damien Bigot, Violet Maila (Music In Africa Foundation), and Suffocate. The panelists explored different avenues for monetizing music, such as digital platforms, events, teaching, the formal and informal economy, and brand partnerships and sponsorships. They also addressed the challenges faced by artists when trying to monetize their music, with a focus on Botswana.
Topic five delved into PR elements for artists, including establishing their brand, leveraging social media for marketing, networking, and understanding PR do’s and don’ts. Moderated by Akhutleleng Kekaletswe, the panel discussion featured Thabo, Sivu Mfenyana (Label Manager, Sony South Africa), and Boogie-Sid.
The final topic centered around collaboration in the music industry, including identifying strategic partners and the types of partnerships that can be formed. The panel discussion, moderated by Eddie Mhingo, included Sivu Mfenyana, Karabo Senna, Mpho Sebina (Music Artist), and Han-C. The panelists shared their experiences, challenges, and insights into collaborative efforts in the music industry.
Throughout the symposium, breakout sessions were held to allow participants to delve deeper into specific topics, including understanding the music industry and contractual agreements. These sessions provided a platform for interactive discussions and allowed participants to gain practical knowledge and skills.
The symposium concluded with an overview of the day by the Master of Ceremonies, followed by a presentation of a policy brief by the Botswana Institute for Development Policy Analysis (BIDPA). The policy brief highlighted key recommendations and strategies to guide the commercialization of Botswana’s music industry.
By providing a platform for dialogue, knowledge sharing, and skill development, the “Guiding Botswana’s CCI Sector Towards Commercialization – Music Industry Pilot” symposium aimed to empower local artists and stakeholders in Botswana’s music industry. The insights and strategies shared during the symposium will contribute to the growth and sustainability of the music industry, paving the way for a vibrant and thriving creative economy in Botswana.
Celebrated poet and musician iDLE is thrilled to announce the release of his latest single, “Soboka,” now available on all major streaming platforms.
The new single, “Soboka,” marks a powerful return for iDLE, showcasing his lyrical ability and unique storytelling. The song reflects iDLE’s artistic growth and renewed energy.
“I took a break from performing and releasing poetry, but my pen never rested,” said iDLE. “The ink flowed over many pages, telling countless stories. Now, after finding balance in all things art, I’m excited to share this journey with you all. ‘Soboka’ is just the beginning.”
Key Highlights:
Release Date: 01/07/2024
Streaming Platforms: Available on Spotify, Apple Music, Tidal, Amazon Music, and more.
Music Video: An official music video for “Soboka” will be released soon.
About iDLE: iDLE is a renowned poet from Kanye, Botswana, known for his captivating performances and thought-provoking poetry. iDLE has touched the hearts of many with his words and music. His hiatus allowed him to explore new artistic avenues, leading to the creation of “Soboka,” a testament to his enduring talent and passion for the arts.
Established in 2008, the Technical Device Fund Levy aims to foster the creation and production of literary and artistic works while supporting the enforcement of copyright and neighboring rights. This initiative has significantly contributed to the technological advancement of businesses, particularly SMEs, across various industries. In this article, we explore the achievements of the fund to date, the impact it has had on local businesses, and the monitoring tools employed by CIPA to ensure the effective use of the funding. Joining us for an insightful discussion is Ms. Keitseng Monyatsi from Copyright Administration at CIPA, who will provide an update on the latest developments and future plans for the fund.
Rati: Good afternoon, everyone. Today, we have a special update from the Companies and Intellectual Property Authority (CIPA) regarding the Levy Technical Device Fund. We are joined by Ms. Keitseng Monyatsi, who will shed some light on the latest developments. Thank you for being with us today.
Ms. Monyatsi: Thank you for having me.
Rati: Can you start by giving us an overview of the Levy Technical Device Fund and its primary objectives?
Ms. Monyatsi: Certainly. The Levy Technical Device Fund is an initiative by CIPA aimed at supporting the acquisition of technical devices that enhance the operations and capabilities of businesses, particularly SMEs (Small and Medium-sized Enterprises). The primary objective is to promote technological advancement and innovation within the business community, ensuring that local businesses remain competitive in an increasingly digital global market.
Rati: That sounds like a significant step forward. Can you tell us about the recent updates or changes to the fund?
Ms. Monyatsi: Absolutely. One of the key updates is the increase in the funding limit. Previously, businesses could apply for up to BWP 50,000 in support, but we have now raised this limit to BWP 100,000. This change is aimed at accommodating larger-scale projects and more advanced technological needs.
Rati: That’s a substantial increase. What has prompted this decision?
Ms. Monyatsi: We’ve seen a growing demand for more sophisticated technology among local businesses. As they scale up and face more complex challenges, the need for advanced devices and systems has become more apparent. The increase in funding is a response to these evolving needs, ensuring that businesses have the resources to invest in cutting-edge technology.
Rati: How can businesses apply for this fund, and what are the eligibility criteria?
Ms. Monyatsi: The application process is quite straightforward. Businesses need to submit a detailed proposal outlining their technological needs and how the fund will be used to address these needs. The proposal should include a budget breakdown and expected outcomes. As for eligibility, applicants must be registered with CIPA and demonstrate a clear need for the technical device in question. Priority is given to businesses that can show potential for significant impact and innovation.
Rati: Are there any success stories or examples of businesses that have benefited from the Levy Technical Device Fund?
Ms. Monyatsi: Yes, there are several success stories. For instance, a local agribusiness recently used the fund to purchase advanced irrigation systems, which significantly increased their yield and efficiency. Another example is a tech startup that acquired high-performance servers to support their growing client base, enabling them to scale their operations and offer better services.
Rati: It’s great to hear such positive outcomes. What are the future plans for the Levy Technical Device Fund?
Ms. Monyatsi: We plan to continue expanding the fund and exploring partnerships with other organizations to provide even more comprehensive support. Additionally, we are looking into offering training and advisory services to help businesses make the most of their technological investments.
Rati: Thank you for sharing these insights. Any final words for businesses considering applying for the fund?
Ms. Monyatsi: I would encourage all eligible businesses to take advantage of this opportunity. Investing in technology can be a game-changer, and the Levy Technical Device Fund is here to support you in making that leap. Don’t hesitate to reach out to CIPA for assistance with your application.
Rati: Thank you, Ms. Monyatsi, for this informative update. We look forward to seeing how the fund continues to benefit the business community.
Ms. Monyatsi: Thank you for having me. It’s been a pleasure.
The wait is almost over! Priscilla K, the versatile and high-potential artist, has just announced that her much-anticipated album is coming out soon. Fans have been eagerly asking for new music, and she’s finally delivering. This year alone, she dropped a joint project with superstar Han C and St Louis, adding to her collection of multiple hit records.
Priscilla K has been honing her craft and has collaborated with some of the best in the industry, including Chef Gustos and her long-time collaborator Dj Levels. Recently, she teamed up with Flex the Ninja on production, promising a fresh and exciting sound.
A few years ago, Priscilla K was part of an initiative by Red Bull Music and Tall Racks Records called Lift As You Rise. This initiative gave artists from around the continent the opportunity to submit their own 16 bars to tracks that already featured verses by renowned artists like Nasty C, Tellaman, Gemini Major, Rowlene, Lastee, and Zino D.
She’s also made significant strides across the border, collaborating with Sun El Musician, Karyendasoul, and many other top Deejays, further showcasing her versatility and talent.
We’re so ready to experience what this BW native is about to dish out
