News
“Fair Share, Exclusivity, and Artistry: “267Purple enters Music Distribution game
In a world where music streaming has become the dominant force in the music industry, a revolutionary new player has emerged, determined to rewrite the rules and provide musicians with what they truly deserve. On the 17th of September 2023, Purple formally registered as 267Purple, made its grand entrance into the digital music landscape. Unlike its predecessors, Purple isn’t just another music store; it’s a game-changer, designed by musicians for musicians.
With a rapidly growing roster that already boasts the likes of CHARMA GAL, AMANTLE BROWN, and AB THE ACTIVIST, 267Purple is making waves and turning heads in the music world. But what sets this digital music store apart from the giants that have come before it? It all starts with the fundamental principle that inspired its creation.
Frustrated by the meager payouts musicians receive from popular Digital Service Providers (DSPs) worldwide, the founders of 267Purple set out on a mission to redefine the music distribution model. Their main objective? To ensure that musicians get their rightful share of the pie. Purple is committed to recognizing and respecting the artistry behind today’s hits and the music of tomorrow.
267Purple’s website takes its cues from the classic record store model, connecting directly with customers and collecting vital contact information for marketing purposes. But it doesn’t stop there. Musicians have the opportunity to showcase and sell their singles, EPs, and albums on the platform, with payments processed every 14 days and comprehensive weekly sales reports provided.
What truly makes 267Purple stand out is its angle of exclusivity. The platform focuses on hosting unreleased material, which is available only on Purple for a designated period. This approach not only encourages listeners to purchase music on the platform but also incentivizes musicians to promote their work actively. It’s been aptly described as “The UEFA CHAMPIONS LEAGUE of digital music stores,” setting a standard of excellence that every musician strives to meet. With limited slots for each genre (only 20 available), competition is fierce, and maintaining a position requires consistent top sales.
But 267Purple isn’t just for musicians; it’s a haven for the creative forces behind the hits—the producers. Producers can showcase and sell their beats on the platform, benefiting from the attention musicians bring to the site. It’s an opportunity for collaboration and recognition that can lead to new heights of success.
In a digital music landscape cluttered with homogeneity, 267Purple stands as a beacon of change and innovation. With its artist-centric approach, commitment to fair compensation, and a focus on exclusivity, Purple is poised to revolutionize the way we experience and support music. Welcome to the future of digital music distribution—welcome to 267Purple.
WhatsApp has introduced a new music-sharing feature, enabling artists and musicians to connect with fans, promote their music, and drive engagement. Users can now share music in Status updates and Channels, integrating with Spotify to display album art, song titles, and a “Play on Spotify” button for seamless music discovery.
A Game-Changer for Artists and the Music Industry For musicians, this feature offers an effortless way to share their latest releases, exclusive previews, or personal playlists directly with fans. Unlike traditional social media posts, WhatsApp’s end-to-end encrypted Status updates ensure that artists can share music directly with their core audience—fans who have saved their contact details—creating a more intimate and engaged connection.
WhatsApp Channels further elevate this experience by allowing artists, record labels, and music organizations to broadcast updates to their followers. As a one-way communication tool, Channels provide a direct and distraction-free way to share new releases, tour announcements, and exclusive content.
Followers can engage with updates by reacting with emojis or participating in polls, giving artists valuable insights into fan preferences without the noise of public comment sections.
How the New Feature Works Music in WhatsApp Status:
- Users can now overlay up to 60 seconds of music from the WhatsApp Audio Library onto their photos or videos.
- These Status updates remain visible in the ‘Updates’ section for 24 hours, ensuring maximum visibility.
- Music in WhatsApp Channels: Artists can use Channels to share updates about new songs, upcoming concerts, and exclusive behind-the-scenes content. Followers cannot reply directly to messages, ensuring a controlled and streamlined communication experience.
- Enhanced Privacy: WhatsApp’s dual contact model ensures that Status updates and Channel interactions remain private. Followers cannot see each other’s information or engagement, making it a safe space for authentic artist-fan interactions.
For years, Botswana has been calling for more major artists to hit our shores. We’ve watched as international and African superstars tour neighboring countries, leaving us with only social media highlights and the lingering hope that one day, the big names will make their way here. That day is now entirely up to us.
Enter TOORLY, a revolutionary touring platform that puts the power in the hands of the fans. No more waiting, no more hoping—if enough of us want a show, we can make it happen. And TOORLY’s first major play in Africa? The one and only Nasty C.
Nasty C’s Ivyson Tour Africa: You Decide Where It Stops
South African rap icon Nasty C has officially put out the call. The Ivyson Tour Africa is coming, and instead of a fixed lineup of cities, the decision is now in the hands of fans. Botswana, this is our chance to prove we’re a must-stop destination.
Taking to Instagram, Nasty C made it clear: If you don’t see your city listed, hit the link and request it. The more requests a city gets, the higher the chance it becomes an official tour stop.
His exact words?
“IT’S GO TIME. The Ivyson Tour Africa is coming, and YOU decide where. Hit the link in my bio to request me in your city. If you don’t see your city, head to @itsTOORLY and start your own fan request.”
How to Get Nasty C to Botswana
It’s simple: 📌 Go to TOORLY’s website or social media
📌 Search for Botswana (Gaborone, Francistown—wherever you want the show!)
📌 Click ‘Request’ and spread the word
📌 Get your squad, your cousins, your whole street involved—because numbers matter
This isn’t just about one show. It’s about proving that Botswana is a prime stop for international and African artists. If we rally now, more artists will take notice, and our music scene will get the respect it deserves.
Why This Matters for Botswana’s Live Music Scene
We’ve had glimpses of what it means to host world-class artists—from Rick Ross pulling up to St. Louis, to the unforgettable nights with Burna Boy and Davido. But those moments have been rare. Botswana’s fans are some of the most loyal, engaged, and hungry for top-tier live experiences. Now, with TOORLY making touring demand-driven, we have the chance to put Botswana on the map permanently.
Can Local Artists Use TOORLY?
Absolutely. TOORLY isn’t just for international superstars like Nasty C—it’s a fan-driven touring platform, meaning local artists in Botswana can also use it to gauge demand and plan their own shows.
If we show up for this, we change the game. If enough of us request Botswana, Nasty C will pull up. And once he does, others will follow.
Botswana, let’s make it happen. #IvysonTourAfrica #TOORLYBotswana #BringNastyCToBW
Celebrated poet and musician iDLE is thrilled to announce the release of his latest single, “Soboka,” now available on all major streaming platforms.
The new single, “Soboka,” marks a powerful return for iDLE, showcasing his lyrical ability and unique storytelling. The song reflects iDLE’s artistic growth and renewed energy.
“I took a break from performing and releasing poetry, but my pen never rested,” said iDLE. “The ink flowed over many pages, telling countless stories. Now, after finding balance in all things art, I’m excited to share this journey with you all. ‘Soboka’ is just the beginning.”
Key Highlights:
Release Date: 01/07/2024
Streaming Platforms: Available on Spotify, Apple Music, Tidal, Amazon Music, and more.
Music Video: An official music video for “Soboka” will be released soon.
About iDLE: iDLE is a renowned poet from Kanye, Botswana, known for his captivating performances and thought-provoking poetry. iDLE has touched the hearts of many with his words and music. His hiatus allowed him to explore new artistic avenues, leading to the creation of “Soboka,” a testament to his enduring talent and passion for the arts.
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