Feature
“Do you fools listen to music or do you just skim through it”…
First things First…ha ra nyela rotlhe…ba bangwe re shapo..its called privilege. We are not here to talk about that though. The title to this piece is a Jay Z line from the track “Renegade”, on which he features Eminem. That’s the only time any rapper ever killed Jay on a track, we are not here for that either. Ok, let me get to it.
The current average music consumer of urban music (according to Spotify) is 18-29 years old. Music consumption has been at an all-time high for some years now…this has been especially so in the current, and yes…since streaming became a thing. We’ve seen it with exaggerated numbers (yes I said it), it’s a marketing thing and it’s genius when you think of it for a bit. More often than not, audiences will often back something when it’s popular to get behind it. I grew up in an era where we had a lot more appreciation for everything surrounding the music…the album cover, the tracklist, to see credits, and of course the lyrics. We took the time to sit through an album and enjoy it, paying attention to the small, intricate details.
Today (because of the internet), an artist can record a song on Instagram (IG) live…get instantaneous feedback, in real-time, tweak that very tune and release it on the same day. That’s cool and all, but I honestly have to say everything is happening way too quick for my liking, attention span on these products is very low, it’s just so concerning how things are continually about what’s new.
Walk me through how you’re able to go through a body of work with about 15 songs inside an hour and are able to have formed an informed opinion on it instantaneously. In my opinion, you’re supposed to listen to a project in different settings, via your headphones, on your little Bluetooth speaker, listen to it in traffic phakela, in your car driving late at night, while breaking the curfew times, you know…bump it while cleaning the house. Sometimes, the best way to listen to the music is when you’re busy with something else, subconsciously taking it all in.
The current really has me wondering what all the rush is for. The obsession to be the first to give an opinion on something is boring. I’m of the view that albums sound different with each listen, as days go by. When do you indulge your senses and fully immerse yourself in the art? These works took time to create, it surely should take you a bit of time to break the work down before you lay it all on the table in pieces…bare. I’m just saying, it’s okay to calm down a little when presented with new bodies of work, learn to appreciate the art in its purest form, give it a chance to grow with on, and with you. If it’s any good, it will age well…unlike that other stuff that other folks listen to. Hey, good music is subjective don’t kill me (Lol). This has been my unnecessary opinion…
In Botswana, a wave of creativity has been sweeping through the semi-desert country, particularly in the digital content creation space, where video producers are taking center stage. These individuals are not only shaping narratives but also redefining entrepreneurship in the creative industry. Let’s take a look at some of the notable figures who are making waves in the country’s video production scene, offering insight for anyone keen on understanding what’s happening in this space or who to look out for. This isn’t a definitive list but rather an attempt to catalogue the creative culture and entrepreneurship space. Here goes:
Leo Gucci: With a rich background in music intertwined with a mastery of corporate video production and photography, Leo Gucci stands as a beacon of creative versatility. His portfolio spans a kaleidoscope of projects, each bearing the hallmark of his ingenuity and artistic flair.
Gonna Elvis: Renowned for his captivating street photography and impactful corporate work, Gonna Elvis is the driving force behind The Photographers, a visionary company dedicated to encapsulating Botswana’s essence through visual storytelling.
Local Corner: A dynamic powerhouse spanning music videos, corporate endeavors, and podcasting, Local Corner embodies the spirit of multifaceted creativity. Their collaboration with SCAR on a widely acclaimed podcast underscores their commitment to narrative exploration across diverse mediums.
Owen Bands: A luminary in the industry, Owen Bands has sculpted the visual identities of numerous emerging artists, shaping the landscape of Botswana’s music scene. His return to filmmaking heralds a new chapter marked by innovation and fresh perspectives.
Cyc Jouzy: Revered for his impeccable visual aesthetic and unwavering professionalism, Cyc Jouzy reigns supreme as a titan of music video production in Botswana. His extensive body of work serves as a testament to his dedication and mastery of the craft.
ReMmogo Visuals: Leading the vanguard of the new creative wave, Bokang of ReMmogo Visuals epitomizes the relentless pursuit of excellence. Through tireless collaboration and a steadfast commitment to quality, he has emerged as a trailblazer within the industry.
Neo Visuals: Exemplifying the pinnacle of professionalism, Neo Visuals brings a touch of sophistication to every project they undertake. Their prowess in corporate videography elevates Botswana’s visual storytelling to new heights.
Eyes of Bryce: Despite being a newcomer to the scene, Eyes of Bryce has swiftly carved a niche for themselves with their crisp visuals and innovative approach. Their collaborations with esteemed artists like Ozi F Teddy foreshadow a future brimming with promise and creativity.
Bone Buzae: A polymath of talent, Bone Buzae effortlessly transitions between music and content production, epitomizing the spirit of creative fluidity. His evolution from rapper to content creator embodies the entrepreneurial ethos that defines Botswana’s creative zeitgeist.
Mdu Tha Party: Leveraging his influence from radio to social media, Mdu Tha Party has cemented his status as a prolific content creator. His podcasts and vlogs serve as vibrant tapestries showcasing the diverse tapestry of Botswana’s talent.
Good Vision: With a background steeped in music and entrepreneurship, Tabz of Good Vision brings a wealth of experience to his video productions. His contributions to podcasts and media platforms have solidified his position as a luminary within the industry.
Azizi Golekanye: As the visionary founder of Renov8Media, Azizi Goleknaye spearheads Botswana’s foray into film and music video production. His commitment to innovation and quality has garnered accolades both locally and on the international stage.
Super Honorable Mentions:
- Jack Bohloko: Making waves in music videos internationally, Jack Bohloko represents Botswana’s talent on the global stage.
- Serena Mmifinyana & Nikita Mokwagre: Trailblazers in a male-dominated industry, these two pioneering women leave an indelible mark on film and multimedia, particularly in their work with Multichoice.
- Director Mo: Renowned for his collaborations with William La, Director Mo is a force to be reckoned with in the realm of visual storytelling.
- Thebe Radiakwana: With a background in film education from Beijing, Thebe Radiakwana’s directorial prowess knows no bounds.
- Shike Olsen: A pioneer in media ownership and music videos, Shike Olsen continues to push boundaries in the creative sphere.
- https://www.youtube.com/watch?v=6cgBRkSLLWg
- Moabo Mogorosi: A legend in the field of TV commercials, Moabo Mogorosi’s contributions to the industry are unparalleled.
- Smokie Mogapi: From music videos to TV shows, Smokie Mogapi’s creative journey is a testament to Botswana’s innovation and talent.
- Otsetswe Sedimo: As the founder of Torch Studios, Otsetswe Sedimo brings a unique perspective to corporate and music video production.
- Thabiso Maretlwaneng: Leading the charge with his company, Dee Zone, Thabiso Maretlwaneng is a powerhouse in the production industry, particularly with his work on “Pula Power.”
- Botlhe Trekbond: Based in Maun, Botlhe Trekbond’s wildlife videography captures the beauty of Botswana’s natural landscapes.
- Thalefang Charles: With a focus on photography for National Geographic, Thalefang Charles showcases Botswana’s diverse ecosystems on a global scale.
- New Look Studios: A TV production company based in Lobatse, New Look Studios is at the forefront of Botswana’s television industry.
In addition to these luminaries and honorable mentions, a constellation of other visionary creators shines brightly, each contributing their unique flair to Botswana’s rich tapestry of digital content creation. From international collaborations to grassroots initiatives, these individuals collectively embody the spirit of innovation and creativity that defines Botswana’s creative landscape. As the industry continues to evolve, their collective vision promises to illuminate new horizons and push boundaries ever further.
Backyard Stories, established in 2017 in the backyard of Broadhurst, Gaborone, blossomed into more than just a physical space. It became a haven—a sanctuary for music and community where rising artists are celebrated amidst an atmosphere of inclusivity and well-being. This unique haven distinguishes itself by being sober and smoke-free, fostering an environment where all, regardless of age or musical preference, can come together in mutual respect and shared passion. Picture it as a familial garden where music flourishes organically, free from distractions. Here, the focus is solely on the raw beauty of artistic expression, allowing even the youngest attendees to be captivated by the talent on display.
Music purity is the cornerstone of Backyard Stories, where the essence of artistry and storytelling takes precedence over external influences. It’s a space where musical legends are born, and where shared moments resonate deeply, leaving indelible memories that transcend time.
How does Backyard Stories specifically engage with local emerging talents, and what support structures are in place to propel them into the spotlight?
We are plugged into the community by attending Open mics and listen on Spotify, SoundCloud, Apple Music and to find hidden gems. We handpick promising artists and pair them with established names, amplifying their reach. We don’t stop there we provide each artist with a live band collaborations: Our resident band provides a pro backdrop for vocalists and songwriters to shine. Rehearsals with a twist: We don’t just practice songs, we craft show-stopping moments, collaborating with producers and artists to elevate their performance.
Maintaining a smoke-free environment is unique. How has this choice impacted the audience’s experience and the overall ambiance during performances?
Having an alcohol and smoke free event is greatly appreciated by our audience, and as a matter of fact, it surprisingly acts in favour of the show than against it. It’s one of the reasons why most people even are devoted followers of the show. I believe we’re at a place where young adults especially long for a place where they can enjoy themselves along with good company without the need to intoxicate themselves.
The concept of music purity is intriguing. Can you share examples of how this philosophy has influenced the style and content of the performances at Backyard Stories?
One of the pillars of backup stories is in Harnessing the power of storytelling. We can never underestimate the influence of an individual’s experiences on another human being, and sometimes that human being is a Standard 7 child that anxious about writing their PSLE or a inspired creative who can relate with the stories of the performing artists
Beyond celebrating rising artists, how does Backyard Stories curate a diverse range of musical genres to keep the audience engaged and intrigued?
Musical diversity is in the Backyard Stories DNA. A show without a fusion of some sort is not a show by our books. From the instrumentalist to the artist, the Backyard stories has dabbled in rnb, pop, splash, hip-hop, neo-soul, reggae, kwaito and motswako. We’re constantly testing the limits of various musical disciplines and it probably wont stop anytime soon.
In fostering a family-friendly space, what specific initiatives does Backyard Stories implement to ensure that even the youngest attendees can engage with and appreciate the music?
One of the elements that backup stories has developed is of picnic tables. This is a curated seating arrangement for the entire family that prioritizes comfort and a good viewing of performances with the youngest enjoying the complimentary refreshments.
Can you share instances of artists who have risen to prominence after being featured or supported by Backyard Stories, exemplifying the platform’s impact on local talent?
As an organiser, one of the things I’ve come to acknowledge is that the Backyard stories is a platform that has a lot of ground to cover in terms of growth and improvement. And yet is never ceases to astonish me at the level of impact it has on its artists. We’ve seen it with Stretch when he released yarona FM top charting hit song ‘Senti’ featuring Jasmine Ashley. we’ve seen it with Mandy, Oura, Pablo, Kesego and Deena G. Our hope is that as Backyard Stories we become a platform that grows as it’s impact.
How does Backyard Stories actively involve its audience, turning the space into a collaborative community where everyone contributes to the musical journey?
What the Backyard Stories is dearly trying to do is to create an environment where ideas and experiences could be easily shared. And this is not a one-way conversation but an entire dialogue that even the audience gets to be a part of until the end of the show. The performances are interaction-based both in song and conversation so as to instill a collaborative aspect even with audience
Considering the focus on unforgettable shared moments, are there plans to expand Backyard Stories through virtual experiences or collaborations with other artistic mediums?
Absolutely! Unforgettable shared moments are at the heart of Backyard Stories, and we’re always exploring ways to expand that beyond physical spaces. While we can’t reveal everything just yet, here are some hints: Interactive Livestreams: Beyond basic streaming, we’re looking at interactive elements that let viewers feel part of the show, like live Q&A sessions with artists, virtual mosh pits, and co-created visuals. Cross-Medium Collaborations: Music is just one piece of the story. We’re open to collaborations with other art forms like dance, visual arts, and storytelling to create richer, multi-sensory experiences, even virtually. These are just a few possibilities, and we’re excited to see where technology can take us in sharing unforgettable moments.
In terms of community impact, how does Backyard Stories contribute culturally, educationally, or socially beyond the realm of music celebration?
Music is our core, but Backyard Stories strives for a wider impact: Culturally: We celebrate diverse local artists and their stories, fostering cultural understanding and appreciation. Collaborations like BW ARCHIVES preserve our musical heritage for future generations. Educationally: We plan to partner with schools and community centers to nurture young talent and promoting music education. Socially: We believe music brings people together. We create spaces for diverse communities, and use music as a tool for social good. Beyond these, we’re constantly seeking new ways to contribute. We see Backyard Stories as a platform for connection, creativity, and positive change, using music as a catalyst for a better community.
Professor Doreen Ramogola-Masire, the Deputy Vice Chancellor for Research and Enterprise at the University of Botswana, highlighted the significance of collaborations and knowledge sharing in the University’s strategy to shape the future for the knowledge generation. She made these remarks during a roundtable discussion held at the University’s council chambers, focusing on “Advancing STEM Education and SMART Infrastructure Development for Youth Empowerment in Africa.” The event celebrated the successful completion of the YAL SMART innovative boot camp by the Young African Leaders.
The roundtable discussion was a key part of the YAL SMART academic research project, which received funding from the Alliance for African Partnership. The official title of the project is “US-Botswana collaborative research on youth development and education: SMART Infrastructure and mobility innovation for resilient community health.” Michigan State University leads the project, with the University of Botswana and knowledge management company Infers Group acting as project partners.
The discussions delved into exploring the relationship between infrastructure advancement and its impact on growth, youth empowerment, entrepreneurship, education, community resilience, and development. The participants leveraged innovative approaches, accessible technology, and a leapfrogging model to enhance local infrastructure not only in Botswana but also across Africa.
Professor Doreen Ramogola-Masire emphasized that their office’s primary focus is on facilitating, supporting, and advocating for research that spans across regions and has international relevance.
EVERYONE IS OUR AUDIENCE – Dr. NIZAR LAJNEF
Dr. Nizar Lajnef, the Principal Investigator from Michigan State University, emphasized that a country’s economy thrives on its infrastructure and, most importantly, the health and well-being of its population. The YAL SMART project is specifically geared towards addressing these aspects, with a strong emphasis on the youth, who are the future innovators capable of driving advancements in technology and innovation.
Distinguished speakers graced the roundtable discussion, which was skillfully moderated by Setho Mongatane, the host of Gabz Fm’s Breakfast in HD. Among the notable speakers were Professor Leapetswe Malete (Co-Principal Investigator, Michigan State University), Dr. Phillimon Odirile (Principal Investigator, University of Botswana), Mr. Diane Mongudi (CEO, Botswana Digital and Innovation Hub), Dr. Fernando Siamisang (Director of Human Resource Development Planning at HRDC), Dr. Gloria Somolekae (BIDPA), as well as representatives from the Ministry of Youth, Gender, Sport, and Culture, UB office for research and development, and the UB Department of Public Affairs, along with associated University Faculties.
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Leroy Nyoni Email: nyonileroy@yahoo.com Cell: +267 75084838 Whatsapp Link: https://wa.me/26775084838
