News
#BeApp Partners with Coca-Cola to Launch Coke Studio Sessions
Katy Perry, Bebe Rexha, DJ Khaled, Steve Aoki and More Kick Off 60 days
of Live Music Streaming for Fans Around the World
ATLANTA, May 14, 2020 – #BeApp, a new live music streaming platform, and Coca-Cola today announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will begin streaming today to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including:
●In-App Sharing: Sharing feature will encourage fans to invite friends and family to join them during the livestream.
●Currency/Points: By continuously interacting and sharing through the app, fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.
●Prizes and Upgrades: Prizes include upgraded access to “front row seats,” artist shout-outs during the livestream and #BeApp swag.
●Front Row Seats: “Front row seats” offer fans a greater digital presence during the livestream, including having the user’s photo and name visible to all viewers.
●Donations: Fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.
“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”
The first weekend of streaming will include performances from Diplo, Kaskade, DJ Khaled, among others, and kicks off at 1H00 am CAT on 15th May. Re-Runs of live content will air at 6.00pm on 15th May. Additional artists will be announced across Coca-Cola and #BeApp social channels.
“We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, Vice President, Global Sports & Entertainment, The Coca-Cola Company. “By providing 60 days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.”
Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.
“The American Red Cross is grateful for partners like The Coca-Cola Foundation for stepping up during this difficult and uncertain time,” said Koby Langley, Senior Vice President of International Services for the American Red Cross. “The Coca-Cola Foundation’s contribution supports the global Red Cross and Red Crescent network’s efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.”
Fans will be able to join the livestreams on #BeApp, which can be downloaded for free on iOS or Android devices, as well as on Coca-Cola YouTube and Facebook: Facebook
About #BeApp
BeApp is a new social streaming platform that democratizes access to the world’s best artists, performances, and music moments live. BeApp brings the world’s most loved artists directly to homes, creating a global virtual living room. Free to download, the app lets you tune into a number of one-of-a-kind immersive experiences you would find at a concert or festival. Founded by tech industry veterans Ray Smith and Ross Mason the platform adds a gamified social layer to live streaming where fans can directly interact, shop, donate, and connect with their favorite artists creating a series of music defining moments with artists such as Katy Perry, Steve Aoki, Skrillex and DJ Khaled.
Celebrated poet and musician iDLE is thrilled to announce the release of his latest single, “Soboka,” now available on all major streaming platforms.
The new single, “Soboka,” marks a powerful return for iDLE, showcasing his lyrical ability and unique storytelling. The song reflects iDLE’s artistic growth and renewed energy.
“I took a break from performing and releasing poetry, but my pen never rested,” said iDLE. “The ink flowed over many pages, telling countless stories. Now, after finding balance in all things art, I’m excited to share this journey with you all. ‘Soboka’ is just the beginning.”
Key Highlights:
Release Date: 01/07/2024
Streaming Platforms: Available on Spotify, Apple Music, Tidal, Amazon Music, and more.
Music Video: An official music video for “Soboka” will be released soon.
About iDLE: iDLE is a renowned poet from Kanye, Botswana, known for his captivating performances and thought-provoking poetry. iDLE has touched the hearts of many with his words and music. His hiatus allowed him to explore new artistic avenues, leading to the creation of “Soboka,” a testament to his enduring talent and passion for the arts.
Established in 2008, the Technical Device Fund Levy aims to foster the creation and production of literary and artistic works while supporting the enforcement of copyright and neighboring rights. This initiative has significantly contributed to the technological advancement of businesses, particularly SMEs, across various industries. In this article, we explore the achievements of the fund to date, the impact it has had on local businesses, and the monitoring tools employed by CIPA to ensure the effective use of the funding. Joining us for an insightful discussion is Ms. Keitseng Monyatsi from Copyright Administration at CIPA, who will provide an update on the latest developments and future plans for the fund.
Rati: Good afternoon, everyone. Today, we have a special update from the Companies and Intellectual Property Authority (CIPA) regarding the Levy Technical Device Fund. We are joined by Ms. Keitseng Monyatsi, who will shed some light on the latest developments. Thank you for being with us today.
Ms. Monyatsi: Thank you for having me.
Rati: Can you start by giving us an overview of the Levy Technical Device Fund and its primary objectives?
Ms. Monyatsi: Certainly. The Levy Technical Device Fund is an initiative by CIPA aimed at supporting the acquisition of technical devices that enhance the operations and capabilities of businesses, particularly SMEs (Small and Medium-sized Enterprises). The primary objective is to promote technological advancement and innovation within the business community, ensuring that local businesses remain competitive in an increasingly digital global market.
Rati: That sounds like a significant step forward. Can you tell us about the recent updates or changes to the fund?
Ms. Monyatsi: Absolutely. One of the key updates is the increase in the funding limit. Previously, businesses could apply for up to BWP 50,000 in support, but we have now raised this limit to BWP 100,000. This change is aimed at accommodating larger-scale projects and more advanced technological needs.
Rati: That’s a substantial increase. What has prompted this decision?
Ms. Monyatsi: We’ve seen a growing demand for more sophisticated technology among local businesses. As they scale up and face more complex challenges, the need for advanced devices and systems has become more apparent. The increase in funding is a response to these evolving needs, ensuring that businesses have the resources to invest in cutting-edge technology.
Rati: How can businesses apply for this fund, and what are the eligibility criteria?
Ms. Monyatsi: The application process is quite straightforward. Businesses need to submit a detailed proposal outlining their technological needs and how the fund will be used to address these needs. The proposal should include a budget breakdown and expected outcomes. As for eligibility, applicants must be registered with CIPA and demonstrate a clear need for the technical device in question. Priority is given to businesses that can show potential for significant impact and innovation.
Rati: Are there any success stories or examples of businesses that have benefited from the Levy Technical Device Fund?
Ms. Monyatsi: Yes, there are several success stories. For instance, a local agribusiness recently used the fund to purchase advanced irrigation systems, which significantly increased their yield and efficiency. Another example is a tech startup that acquired high-performance servers to support their growing client base, enabling them to scale their operations and offer better services.
Rati: It’s great to hear such positive outcomes. What are the future plans for the Levy Technical Device Fund?
Ms. Monyatsi: We plan to continue expanding the fund and exploring partnerships with other organizations to provide even more comprehensive support. Additionally, we are looking into offering training and advisory services to help businesses make the most of their technological investments.
Rati: Thank you for sharing these insights. Any final words for businesses considering applying for the fund?
Ms. Monyatsi: I would encourage all eligible businesses to take advantage of this opportunity. Investing in technology can be a game-changer, and the Levy Technical Device Fund is here to support you in making that leap. Don’t hesitate to reach out to CIPA for assistance with your application.
Rati: Thank you, Ms. Monyatsi, for this informative update. We look forward to seeing how the fund continues to benefit the business community.
Ms. Monyatsi: Thank you for having me. It’s been a pleasure.
The wait is almost over! Priscilla K, the versatile and high-potential artist, has just announced that her much-anticipated album is coming out soon. Fans have been eagerly asking for new music, and she’s finally delivering. This year alone, she dropped a joint project with superstar Han C and St Louis, adding to her collection of multiple hit records.
Priscilla K has been honing her craft and has collaborated with some of the best in the industry, including Chef Gustos and her long-time collaborator Dj Levels. Recently, she teamed up with Flex the Ninja on production, promising a fresh and exciting sound.
A few years ago, Priscilla K was part of an initiative by Red Bull Music and Tall Racks Records called Lift As You Rise. This initiative gave artists from around the continent the opportunity to submit their own 16 bars to tracks that already featured verses by renowned artists like Nasty C, Tellaman, Gemini Major, Rowlene, Lastee, and Zino D.
She’s also made significant strides across the border, collaborating with Sun El Musician, Karyendasoul, and many other top Deejays, further showcasing her versatility and talent.
We’re so ready to experience what this BW native is about to dish out
